Posted tagged ‘haig’

Chopped Liver – News Of The World

September 5, 2010

I keep meeting people who run businesses who are now keen and eager to market themselves properly. I’ll admit there was a period of time recently where they simply cut right back – sometimes to zero – on their marketing or advertising spend in the hope that they could ride out the recession and come out the other end still in a strong position.

There were others, of course, who seized the opportunity during lean times to maintain, or even step, up on their marketing spend so that they would have stolen a competitive edge over their competition.

In short, if you ignored the fact that there was even a recession happening you would have made great strides with your business.

The motto? Don’t read the News. If you don’t read the news, then you don’t get sidetracked by negative thoughts – you simply march on regardless.

If you do read the news however, you could be forgiven for believing that the recession is still on – the papers have to fill their pages – and bad news sells more than good news, or even no news. And that is what we have today – and that is why savvy businesses have had enough of it – they will now take care of business – and when they do, they will realise that many others have too – and you know what? – it feels good! It feels great to be back in business.

So let’s all put down our newspapers. We don’t need to know about the Coles. About the state of Wayne Rooney’s marriage. The Pakistan cricket scandal held brief interest but when you think about it – a betting scandal in cricket is not exactly a surprise. Kevin Pietersen saying “fuck” in a tweet is not that important. Tiger Woods divorcing? Well, you do surprise me. Tory politician in gay love triangle? Yaaawwnnn.

Ohhh... yyeeaaahhh!!

And here’s the thing. These are all the main news stories the tabloids have been feeding off lately – and what are they all concerned with? Sex, Money and Celebrities – seriously – are any of these topics worth losing your business for?

So let’s get out there once again – and serve our customers. Let’s do what we are best at – running our businesses.

Now there… are 3…. steps to… carry a donor card – ooh, wap wap!
Just follow steps 1, 2 and 3.